KATY PERRY LOST HER MIND, AND CLOTHES.. KEEP THEM OFF GIRL

Miley Cyrus: Moral Indignation Is Big Business

At Sunday evening's MTV Video Music Awards, Miley Cyrus acheived new social media highs -- or lows, depending upon your perspective -- with a racy performance of hit We Can't Stop.

By twerking, committing a near-sexual assault with a foam finger, and sticking out her tongue, Miley, with the help of Robin Thicke, got the Twitsosphere cranking along at 306,100 tweets per minute, surpassing the activity seen during last year's Super Bowl blackout and besting all other VMA acts, including Lady Gaga and a reunited 'N Sync.

The reason this statistic is interesting is because in the days of old media, it wasn't easy to quantify the impact of major world events in terms of conversation, in real time.

If a topic is trending on Twitter -- as is #Syria and #ReplaceASongNameWithTwerk (the latter is a reference to Miley) as I write this article -- then people are most definitely talking about it:

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